摘要：本文对北京奥运媒体传播建设是保障北京奥运会成功举办的重要条件进行了研究，结果表明，北京奥运会媒体传播分为 “硬件”、“软件”和“活件”3个主要系统，这3个系统是保障北京奥运会成功举办的重要基础条件。
关键词：北京奥运会；媒体；传播
中图分类号：G811.21文献标识码：A文章编号：1004-4590(2008)04-0028-04
Abstract:The good Beijing Olympic Games media environment is realizes the Olympic Games economic efficiency and the social efficiency maximization premise. This article through literature methods and so on material investigation and study, expert interview and logic analysis, was safeguards the important condition which to Beijing Olympic Games Olympic Games media dissemination Beijing Olympic Games successfully hold to conduct the research, finally indicated that Beijing Olympic Games media dissemination divided into “the hardware”, “the software” and “works” 3 main systems, these 3 systems safeguard the important basis condition which Beijing Olympic Games successfully hold.
Key words: Beijing Olympic Games; media; dissemination
北京奥运媒体传播是奥组委针对大众奥运媒体传播的需求而提供的无形活动和有形产品的组合。（剩余2427字）