摘要：根据奖励旅游等相关概念的内涵、特征，采用赫兹伯格双因素理论，并基于供求关系规律，构建奖励旅游生命周期模型，认定激励因素的动态变化是奖励旅游生命周期演进的内在驱动力,以此提出我国奖励旅游相应的发展对策。运用这一理论框架研究奖励旅游业与奖励旅游产品的特点及演变规律，可以使一些问题简化、明晰并得以解决。
关键词：奖励旅游；双因素理论；生命周期模型；会展
中图分类号：F590 文献标识码：A
The Model of Incentive Travel Life Cycle
LIU Shao-pai，LAN Xing
(Business Foreign Languages, Shanghai Institute of Foreign Trade, Shanghai 201620, China)
Abstract:The paper clarifies the concept and characteristics of incentive travel.Based on Herherg's motivation theory and supply-demand relationship,it initiates the model of incentive travel life cycle.The dynamic changes of incentive factors constitutes the inner drive of its life cycle.The application of this model helps to simplify or solve some problems in the development of the relevant industry.
产品是行业生存与发展的基础，掌握奖励旅游消费市场的变化特点，开发符合市场需求的奖励旅游产品，是奖励旅游业发展的必要前提。（剩余2597字）